Branding Kit
Our Logo
White Backgrounds
When the logo appears on a white background, use our primary logo with dark text and tagline.
Dark Backgrounds
When the logo appears on a dark background (darker than #2f2f2f, no color), use our primary logo with white text and tagline.
Our Colors
Our colors are an important part of our brand identity and should be adhered to strictly. If you’re producing our colors in a digital format, please use the RGB or Hex colors. If you’re producing our colors in a printed format, please use the CMYK colors.
#752727
#aa5555
#e0a1a1
Phoenix Red
- CMYK: 0, 67, 67, 40
- RGB: 153, 51, 51
- HSL: 0°, 50, 40
- HEX: #993333
#181818
#202020
#282828
Black
- CMYK: 0, 0, 0, 97
- RGB: 8, 8, 8
- HSL: 0°, 0, 3.1
- HEX: #080808
#edeeee
#f3f4f4
#f5f5f5
White
- CMYK: 0, 0, 0, 0
- RGB: 255, 255, 255
- HSL: 0°, 0, 100
- HEX: #ffffff
#2D4976
Security Blue
- CMYK: 62, 38, 0, 28
- RGB: 70, 114, 184
- HSL: 216.8°, 44.9, 49.8
- HEX: #4672b8
Our Fonts
The form of our words convey almost as much as the meaning of the words themselves. Atlas Industries' branding identity is very modern and as such we have chosen sleek, sans serif fonts to convey that sense of modernity and clean design our brand seeks to aim for. We primarily use Montserrat but will frequently use one of the other three fonts listed below.
Montserrat
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( )